THE RENAISSANCE

MARKHAM VINEYARDS

Markham Vineyards is one of Napa Valley’s first wineries, originally founded in 1874 by Jean Laurent, an immigrant from Bordeaux. The marketing team needed help producing a video to help relaunch the brand’s new packaging, positioning, and philanthropic partnerships with trade and consumer audiences.

The emotive video compilation incorporates a mix of pre-existing assets supplemented by animation, paying homage to Markham’s well-known legacy and its continued influence on the brand today. After revealing an updated package and three new premium wines in the portfolio, the video showcases the brand’s support of the Gary Sinise Foundation – a charity for veterans and first responders – through a new product launch; and A Fine Line – a documentary exploring the lack of female chefs in the food industry.

Originally intended for trade use with internal sales and distributor accounts, this video was also amended for consumers via social media and the brand’s website.

What we did

Concept Development

Storyboard Development

Copywriting

Creative Direction

Video Editing

Animation

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