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La Belle Fête Rosé Tasting Video

Diora (, an estate grown wine from the San Bernabe Vineyard in Monterey, was in need of a highly stylized brand video to highlight its La Belle Fête Rosé of Pinot Noir. The video needed to communicate the wine’s luxury quality cues, brand story, and taste profile for its more sophisticated female consumers, distributors and trade buyers.

Mimicking a luxury perfume ad, we created an indulgent and stylish video that merged beat-driven music with highly visual content. A custom Diora gift box that remains in the same position on screen as the viewer is taken through all aspects of the wine – from the vineyard; to the taste + aroma profile; to the soft pink liquid in the glass. At the end of the video, we see the box open as the bottle of Diora Rosé is revealed on a beautiful dinner table and a French-American voiceover announces the name of the wine.

This video was used to surprise and delight both trade and consumer audiences in presentations, on the brand’s website and via social media.

What we did

Concept Development

Script Development

Storyboard Development

Creative Direction

Video Editing

3D Motion Graphics

Stock Footage Sourcing + Licensing

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