Gnarly New Look

GNARLY HEAD

Gnarly Head needed both a dynamic sizzle video and presentation to help launch the wine’s new branding and initiatives with internal sales and trade partners. The goal was to get the team hyped about the new look for its award-winning portfolio while also showcasing the consumer insights guiding the change.

Using a key visual provided by the client as reference, we custom designed an animated knotty wine vine that travels through the video as the visual narrator. In addition to introducing the brand’s new style, we pulled key quotes from consumer research videos provided by the client to feature as supers on screen. We also brought in-store takeover display programming to life and revealed the launch of the brand’s latest new SKU: Authentic Black.

A highly visual, animated Powerpoint presentation was developed to complement the video and share more detail on these key initiatives. Both materials were shared in tandem at the company’s internal sales meeting, as well as used in distributor and trade meetings throughout the year.

What we did

Concept Development

Storyboard Development

Creative Direction

Video Editing

Motion Graphics

Presentation Design

Animation

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