TREASURY WINE ESTATES

Consumer Journey

Treasury Wine Estates was in need of a storytelling video that illustrated the consumers’ journeys through its brand portfolio in a simple and engaging way. The goal was to show all TWE employees how the company’s marketing efforts translate to purchase intent.

Working with a pre-developed concept, we visually showcased various scenarios where brand marketing meets consumers in every stage of their journey – ultimately raising awareness, changing perceptions and impacting their behaviors. These scenarios were pieced together through a careful selection of stock footage combined with existing brand assets to seamlessly

This video was shared at the Americas’ company-wide meeting.