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Constellation Brands

Constellation Brands is a popular, leading beverage alcohol company with iconic beer, wine and spirits brands that are very well-known by consumers everywhere. The company needed an overarching video that highlighted the organization’s key messages in a dynamic and exciting way.

If you’ve taken a moment in life to unwind with a bottle of beer, toast with a glass of wine, or celebrate with a cocktail, chances are you’ve shared that moment with Constellation Brands. We took a refreshing turn away from the statistics-focused sizzle reel to tell a visual story that would relate to the target audience watching.

Rather than the expected compilation of images and video clips, we integrated the audience into the video by filming various “characters” from the first person perspective. Consumers, bartenders, winemakers, employees, wine shop owners, brewmasters, and various others were represented in the video by placing them in the moment, making them feel like an integrated part of Constellation’s successful story.

This video has been published as the face of the Constellation Brands website and is used in various trade and employee meetings around the world.

What we did

Concept Development

Creative Direction




Video Editing

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