ELEVATING LIFE, TOGETHER
Constellation Brands
If you’ve taken a moment in life to unwind with a bottle of beer, toast with a glass of wine, or celebrate with a cocktail, chances are you’ve shared that moment with Constellation Brands. We took a refreshing turn away from the statistics-focused sizzle reel to tell a visual story that would relate to the target audience watching.
Rather than the expected compilation of images and video clips, we integrated the audience into the video by filming various “characters” from the first person perspective. Consumers, bartenders, winemakers, employees, wine shop owners, brewmasters, and various others were represented in the video by placing them in the moment, making them feel like an integrated part of Constellation’s successful story.
This video has been published as the face of the Constellation Brands website and is used in various trade and employee meetings around the world.
What we did
Concept Development
Creative Direction
Storytelling
Copywriting
Filming
Video Editing