VINIQ KEY VISUALS

E&J GALLO

The Viniq brand team at Gallo was in need of key visuals to bring awareness to the swirling of liquid inside the bottle, as well as educate consumers on how to mix it with other ingredients to create cocktails.

As Executive Producer, we worked with DAf agency to develop a concept that showcased the product in a magical + fantastical way that can be used across many different mediums. We helped direct the in-studio photo shoot to bring the artistic vision to life while ensuring the client’s needs were met.

The final key visuals were to be used as POS in store alongside case displays, recipe cards, etc.